Swarovski Brand Day
Thanks to a more open corporate culture, the family-owned company Swarovski is now closer to its customers. The brand has also become more tangible. For 120 years, Swarovski has been one of the leading manufacturers of cut crystal glass. For five generations, the family business from Wattens in Tyrol has succeeded in keeping the brand attractive and entrepreneurial through innovation and research.
Brand Day City Brand Bamberg
Bamberg's city marketing department has received numerous awards, and Klaus Stieringer was named "German Cultural Manager of the Year 2014." During a tour of Bamberg, he impressively explained to the Brand Club how to manage a World Heritage city and transform it into Germany's most event-rich city. How did Bamberg become an attractive cultural destination? The initial goal was to create a sophisticated and […]
Brand Day Music House Thomann
The Man Who Beat Amazon: Musicians from all over the world shop at Hans Thomann. The instrument maker and retailer was dubbed "The Man Who Beat Amazon" by brand eins magazine. 1,400 employees and 9.4 million customers embody the "Thomann spirit," emanating from his independent family business – the largest music store in Europe – in Treppendorf, Bavaria. The brand […]
Brand Day: Fascination Freemasons
Myths have always surrounded Freemasons – these have repeatedly been the subject of scandals on the Austrian political stage and, not least, exploited during the presidential election. Their origins and mystique, their brand and brand management are shrouded in secrecy – but the Brand Club Austria was granted exclusive access for a morning to one of the oldest Freemason lodges in the world. […]
Brand Day Sonnentor
Joy grows. A whole day in the Waldviertel region: at the herb merchant Sonnentor in Sprögnitz. "It worked – differently, better, more cleverly – because there was no money. Otherwise, I would have only had the consultants' paperwork." Even the packaging idea didn't cost anything: "Like my leather trousers from my parents' attic." His approach: "Speak up, or […]
KTM Brand Day
KTM Sales Director Hubert Trunkenpolz welcomed the Brand Day participants with a highlight right at the start: He explained how his company overcame the effects of the 2008 financial crisis faster than any other motorcycle manufacturer. A crucial factor was the consistent work on the brand. The perfectly implemented globalization strategy with the strategic partner Bajaj in India, as well as the innovative strength of […]