KTM's Sales Director, Hubert Trunkenpolz, welcomed the Brand Day participants with a highlight right at the start: He explained how his company overcame the effects of the 2008 financial crisis faster than any other motorcycle manufacturer. A crucial factor in this success was the consistent work on the brand. Trunkenpolz considers the perfectly implemented globalization strategy with the strategic partner Bajaj in India, as well as KTM's innovative strength, to be the other two key success factors.
Since 2000, an incredible 65 new models have been developed.
Naturally, the brand day participants couldn't leave Mattighofen without first adding a little dirt and mud to their borrowed riding gear.
After the factory tour and presentations, the visit to the company's own test track in Munderfing provided an emotional finale to the brand day. It was time to swap business attire for motocross gear and helmets and hop on the KTM Freeride E-SX, an e-cross bike that needed to be tamed.
A few jumps and freshly plowed banked turns later, it was clear how far KTM has come in brand management. Because there aren't many brand experiences where people go into the changing room so happy after getting so much dirt on their face and gear.