The hub for brand
in the DACH region
The hub for brands in the DACH region
Branding is an inexhaustible topic for us, driving us and constantly opening up new perspectives on business challenges.
In open dialogue, we address the major changes of our time. We share experiences, ask questions, learn from each other – and provide impetus for leading brands in a future-proof and business-effective way.
Freiruum
Zug
Nora Kradolfer
Luzerner Kantonalbank
Sonja Schnass
VZUG
von Dr. Stefan Strötgen Dass Marken möglichst kohärente Erlebnisse erzeugen sollten, ist in der Markenführung eine Binse. Trotzdem klafft zwischen Absicht und Wirkung bei vielen
By Erich Posselt: Europe seems tired: too much at once, too little direction. Overregulated, uncertain, exhausted – this isn't just a buzzword, it's a climate.
By Max Winterhoff. In the Brand Club, brand topics are discussed in all their facets, from scientific findings to economic trends. But despite all the conceptual depth...
by Christian Prill and Samuel West We recently spotted these SpongeBob and PAW Patrol sauces in a German supermarket. They are a masterclass in visuals
A personal thought from Erich Posselt: What remains when brands disappear one day? For 25 years now, I have been working to make brands strong. Domizlaff,
Self-similar systems are not only sophisticated masters of resource and yield optimization, but also benefit particularly in economically challenging times.
We are pleased to provide you with news from the Brand Club and regular updates on our events.
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