Brand Talk

BRAND TALK is a discussion forum for experts and brand enthusiasts.

The BRAND CLUB sees itself as a platform for exchange between entrepreneurs and executives. We learn from each other and experience different perspectives on successful branding practices together. We share ideas and disseminate added value and knowledge. We embody brand and culture.

Brand Talk

Do you want to talk about branding?

We would be happy to discuss branding with you. Please send your inquiry to dialog@brand-club.net

„A key task of brand management is to make the brand a usable compass for employees in their daily work – if this succeeds, the brand becomes an effective instrument of strategic corporate management.“ – Tim Alexander

Just in time for the end of the year, in this Brand Talk episode, we join our guest Tim Alexander, CMO at Swiss Life Asset Managers and former CMO of Deutsche Bank, for a brand-focused review of 2025 and a look ahead to 2026: What were the defining brand themes? What topics will occupy brands next year? A lively discussion that provides guidance. Hosted by Brand Club President Bastian Schneider and Brand Club Ambassador for Hamburg, Michael van Droffelaar.