The hub for brand
in the DACH region
The hub for brands in the DACH region
Europe is stuck. Companies feel overregulated, uncertain, and exhausted. This lack of vision prevents them from looking ahead. At the same time, artificial intelligence is fundamentally changing how people decide whom to trust and what to be passionate about.
Right now, branding is once again taking center stage. As a compass in uncertain times. As a space to feel a sense of belonging. And as the most powerful lever for creating new value and driving business growth.
Under the theme "Brand Transformation!", we ask in 2026: How can brands make a difference in stagnant times? How do they build trust, create clear differentiation, and empower organizations – both internally and externally? And how do they utilize new technologies in a way that makes a tangible impact – rather than simply increasing the use of tools?
Brand renewal means: Sharpening one's own core. And having the courage to make it effective in a radically changing world.
HOUSE OF SILHOUETTE
Vienna
Michael Schmied
CMO Silhouette
The logical next step in the evolution of our fantastic brand days. More concise and intimate.
At this international, high-profile brand event, we bring together brand experts at the C-level, brand managers, and scientists.
In an exclusive circle of a maximum of thirty participants, a confidential exchange is possible amidst nature.
By Max Winterhoff. In the Brand Club, brand topics are discussed in all their facets, from scientific findings to economic trends. But despite all the conceptual depth...
This autumn was a true celebration of inspiring events for the Brand Club throughout Germany, Austria, and Switzerland, characterized by our lively exchange on the topic of branding and its relevance.
Toscani – provocateur or bold brand leader? That was the topic of our first Brand Club Special at the end of August. The occasion was an exhibition at the Museum für Gestaltung (Museum of Design).
We are pleased to provide you with news from the Brand Club and regular updates on our events.
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