The hub for brand
in the DACH region
The hub for brands in the DACH region
By Erich Posselt: Europe seems tired: too much at once, too little direction. Overregulated, uncertain, exhausted – this isn't just a buzzword, it's a climate.
By Max Winterhoff. In the Brand Club, brand topics are discussed in all their facets, from scientific findings to economic trends. But despite all the conceptual depth...
by Christian Prill and Samuel West We recently spotted these SpongeBob and PAW Patrol sauces in a German supermarket. They are a masterclass in visuals
A personal thought from Erich Posselt: What remains when brands disappear one day? For 25 years now, I have been working to make brands strong. Domizlaff,
Self-similar systems are not only sophisticated masters of resource and yield optimization, but also benefit particularly in economically challenging times.
„"Brand and Attitude" – that's the Brand Club's theme for the year. The choice is no coincidence, as the topic is very much in the professional discourse.
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