The hub for brand
in the DACH region
The hub for brands in the DACH region
Following the purpose debate, the next discussion about meaning in the world of brand professionals is underway: the question of a brand's stance. A colorful, rather wild one.
From brand identity to existential positioning: In the age of hyper-transparency and acceleration, the brand is no longer a static symbol of distinctiveness. It has evolved
This autumn was a true celebration of inspiring events for the Brand Club throughout Germany, Austria, and Switzerland, characterized by our lively exchange on the topic of branding and its relevance.
Toscani – provocateur or bold brand leader? That was the topic of our first Brand Club Special at the end of August. The occasion was an exhibition at the Museum für Gestaltung (Museum of Design).
Familiar format – new faces, exciting content! Last week, the first Brand Bowl took place in Frankfurt. The theme of the evening was "From Line to Circle".
Brands are more than just logos and slogans. They are reflections of our society, engines of the economy, and shape our daily lives. But in a world,
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