Driving a Tesla to pick strawberries. But not just in the countryside, but rather in a staged agricultural setting. This trend reveals opportunities for development.

5 different perspectives: Brand-oriented entrepreneurs and companies that understand and live the brand as a management approach recognize today, especially in economically challenging times, that the

To counteract their progressive loss of relevance, brands have recently been focusing on purpose-driven offerings to revitalize themselves. Some, however, are overdoing it.

The pandemic is – hopefully – coming to an end this year. Covid will become endemic, and we will once again adapt to a changed reality.