The hub for brand
in the DACH region
The hub for brands in the DACH region
5 different perspectives: Brand-oriented entrepreneurs and companies that understand and live the brand as a management approach recognize today, especially in economically challenging times, that the
To counteract their progressive loss of relevance, brands have recently been focusing on purpose-driven offerings to revitalize themselves. Some, however, are overdoing it.
The pandemic is – hopefully – coming to an end this year. Covid will become endemic, and we will once again adapt to a changed reality.
Today, the Brand Club Austria and designaustria hosted a high-caliber panel discussion for the second time in Vienna's Museum Quarter as part of the exhibition "Austrian Brand Stories".
Last Thursday, July 29th, the Brand Club Austria and designaustria hosted a high-caliber panel discussion as part of the "Austrian Brand Stories" exhibition at the MuseumsQuartier in Vienna. Challenges
The Digital Tsunami and its Impact on the Future of Brand Management: Digital transformation is also affecting brand professionals. Jörg Eugster opened the discussion with his presentation.
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