Hands-on Brands: Brand impulses that work
By Max Winterhoff. The Brand Club discusses brand topics in all their facets, from scientific findings to economic trends. But despite all the conceptual depth, concrete impulses that can be directly transferred to day-to-day operations are also needed. With Hands-on Brands, the Brand Club launched a new format at the beginning of November 2025 that provides precisely this […]
This was the Brand Club Autumn 2024
This autumn was a true celebration of inspiring events for the Brand Club, taking place throughout Germany, Austria, and Switzerland (DACH region) and characterized by our lively discussions on branding and its relevance in a changing world. One exceptional event followed another: from the first Brand Bowls in Frankfurt and Cologne, through the "classics" in Zurich, Hamburg, and Vienna, to our very first Brand […]
Brand management in the tension between business and social issues
Toscani – provocateur or courageous brand leader? That was the topic of our first Brand Club Special at the end of August. The occasion was an exhibition at the Museum für Gestaltung Zürich, dedicated to the work of photographer and creative director Oliviero Toscani. Of particular interest to the Brand Club were Toscani's iconic, albeit controversial, advertising campaigns for the Benetton brand in the […]
Successful launch: the first Brand Bowl of the Brand Club in Frankfurt
Familiar format – new faces, exciting content! Last week, the first Brand Bowl took place in Frankfurt. The evening's theme was "From Line to Circle – Brands on the Path to the Circular Economy." Leading figures from business, academia, and consulting came together to discuss whether brands can play a crucial role in transforming our economy. The […]
Brand Forum 2024: Brand and Responsibility
For the third time, the Brand Club met last week in the beautiful Brandnertal valley in Vorarlberg. Together, we left everyday life behind to discuss the topic of "brand," which unites us all, in an inspiring atmosphere. We also met like-minded people, learned about their individual understandings of branding, and gained many interesting new perspectives.
Brand, trust, future: Brand Club events in autumn 2023
Winter is just around the corner, and we at the Brand Club would like to use this transitional period to recap the events of the past few months. The Brand Bowls in autumn were once again a resounding success and, like the events in spring, were entirely focused on this year's guiding question: "TRUSTED BRANDS – How […]
Brand Bowl „Austrian Brand Stories 2“
Today, the Brand Club Austria and designaustria hosted their second high-caliber panel discussion at the Vienna Museum Quarter as part of the "Austrian Brand Stories" exhibition. This time, the focus was on the challenging relationship between strategy and design. Following introductory presentations by representatives of the brands MAM and MANNER, the topic was discussed in a lively and sometimes controversial manner during a "Brand Bowl" session […]
Brand Bowl „Austrian Brand Stories 1“
Last Thursday, July 29th, the Brand Club Austria and designaustria hosted a high-caliber panel discussion as part of the "Austrian Brand Stories" exhibition at the MuseumsQuartier in Vienna. Challenges facing the brand industry were explored – for the first time in a face-to-face format – in the form of a "Brand Bowl." The in-depth exchange aimed at supporting the Austrian brand economy was facilitated by the participation of renowned brands and their representatives.
AfterWorkBreeze Digital Tsunami
The Digital Tsunami and its Impact on the Future of Brand Management: Digital transformation is affecting even brand professionals. Jörg Eugster opened the Brand Club Austria's (BCA) event calendar with his presentation on the "Digital Tsunami." The Swiss expert spoke exclusively about digital transformation. How does digitalization affect companies and their brands? This question was explored in his presentation.
Brand Day Family Querfeld
The event began at Café Museum on Karlsplatz, one of ten restaurants now owned by Irmgard and Berndt Querfeld. In her presentation, Irmgard Querfeld explained what it takes to successfully manage a café, patisserie, and restaurant empire with 350 employees. The family has been operating coffee houses in Vienna since 1976 – including Café Museum, among others […]