Brand Bowl „Austrian Brand Stories 1“
Last Thursday, July 29th, the Brand Club Austria and designaustria hosted a high-caliber panel discussion as part of the "Austrian Brand Stories" exhibition at the MuseumsQuartier in Vienna. Challenges facing the brand industry were explored – for the first time in a face-to-face format – in the form of a "Brand Bowl." The in-depth exchange aimed at supporting the Austrian brand economy was facilitated by the participation of renowned brands and their representatives.
AfterWorkBreeze Digital Tsunami
The Digital Tsunami and its Impact on the Future of Brand Management: Digital transformation is affecting even brand professionals. Jörg Eugster opened the Brand Club Austria's (BCA) event calendar with his presentation on the "Digital Tsunami." The Swiss expert spoke exclusively about digital transformation. How does digitalization affect companies and their brands? This question was explored in his presentation.
Brand Day Family Querfeld
The event began at Café Museum on Karlsplatz, one of ten restaurants now owned by Irmgard and Berndt Querfeld. In her presentation, Irmgard Querfeld explained what it takes to successfully manage a café, patisserie, and restaurant empire with 350 employees. The family has been operating coffee houses in Vienna since 1976 – including Café Museum, among others […]
Brand in dialogue „A mixed sentence“
„If you don’t do it yourself, someone else will.“ The Brand Club Austria hosted a discussion on August 18, 2020, with top winemaker Michael Edlmoser and wine writer Gerhard Heczko. Moderated by Charlotte Hager (Managing Director of the Brand Club), the discussion took place during a wine tasting at Restaurant Schubert in Vienna’s first district, focusing on the Viennese blend of mixed and blended wines […]
Resch&Frisch Brand Day
How a traditional Wels company became a symbol of freshness. The BRAND CLUB AUSTRIA once again experienced branding with all its senses! This time, we were guests at Resch&Frisch in Wels. On October 10, 2019, Brand Club members had the exclusive opportunity to go behind the scenes at the successful bakery. How Resch&Frisch continuously enhances its brand […]
Swarovski Brand Day
Thanks to a more open corporate culture, the family-owned company Swarovski is now closer to its customers. The brand has also become more tangible. For 120 years, Swarovski has been one of the leading manufacturers of cut crystal glass. For five generations, the family business from Wattens in Tyrol has succeeded in keeping the brand attractive and entrepreneurial through innovation and research.
Brand Day City Brand Bamberg
Bamberg's city marketing department has received numerous awards, and Klaus Stieringer was named "German Cultural Manager of the Year 2014." During a tour of Bamberg, he impressively explained to the Brand Club how to manage a World Heritage city and transform it into Germany's most event-rich city. How did Bamberg become an attractive cultural destination? The initial goal was to create a sophisticated and […]
Brand Day Music House Thomann
The Man Who Beat Amazon: Musicians from all over the world shop at Hans Thomann. The instrument maker and retailer was dubbed "The Man Who Beat Amazon" by brand eins magazine. 1,400 employees and 9.4 million customers embody the "Thomann spirit," emanating from his independent family business – the largest music store in Europe – in Treppendorf, Bavaria. The brand […]
Brand Day: Fascination Freemasons
Myths have always surrounded Freemasons – these have repeatedly been the subject of scandals on the Austrian political stage and, not least, exploited during the presidential election. Their origins and mystique, their brand and brand management are shrouded in secrecy – but the Brand Club Austria was granted exclusive access for a morning to one of the oldest Freemason lodges in the world. […]
Stiegl Brand Day
Brewing at its finest. On a glorious sunny July morning, Dr. Torsten Pedit, Head of Marketing, welcomed the Brand Day participants to the Stiegl Brewery World and, as the first of four Stiegl experts, offered surprising and – even for brand managers without a beverage portfolio – profound and inspiring insights. “Brand management doesn’t necessarily have anything to do with marketing; after all, Stiegl had the first few […]