Brand day Ringana
So fresh! „What do you want? To work for others, or to build a brand?“ asked Johannes Gutmann, a chamber consultant 30 years ago, who had just lost his job with the Waldviertel regional development agency. His background: the cold, old Waldviertel region shortly after the Iron Curtain fell, in a system caught between Kreisky and the Farmers' Association; a high school diploma and, after 14 days […]
Brand Day Sonnentor
Joy grows. A whole day in the Waldviertel region: at the herb merchant Sonnentor in Sprögnitz. "It worked – differently, better, more cleverly – because there was no money. Otherwise, I would have only had the consultants' paperwork." Even the packaging idea didn't cost anything: "Like my leather trousers from my parents' attic." His approach: "Speak up, or […]
KTM Brand Day
KTM Sales Director Hubert Trunkenpolz welcomed the Brand Day participants with a highlight right at the start: He explained how his company overcame the effects of the 2008 financial crisis faster than any other motorcycle manufacturer. A crucial factor was the consistent work on the brand. The perfectly implemented globalization strategy with the strategic partner Bajaj in India, as well as the innovative strength of […]
FC Bayern Munich Brand Day
The Brand Day, limited to 15 members, was packed with highlights that money can't buy. Internationalization versus brand rejuvenation: Andreas Kufner, Head of International Brand Positioning at FC Bayern Munich, spoke about the questions and challenges facing a club on its path to internationalization. The presentation was extremely engaging […]