Brand, trust, future: Brand Club events in autumn 2023
Winter is just around the corner, and we at the Brand Club would like to use this transitional period to recap the events of the past few months. The Brand Bowls in autumn were once again a resounding success and, like the events in spring, were entirely focused on this year's guiding question: "TRUSTED BRANDS – How […]
Brand Forum 2023: Brand? Dare to be different!
Some ideas are so obvious that you wonder: Why on earth is the Brand Forum of the internationally active Brand Club only taking place in Brand for the second time? In any case, the concept is so compelling that it's becoming an annual fixture, as the Brand Club's board summarizes […]
Trusting in brand management: Brand Bowl Vienna in March 2023
«TRUSTED BRANDS: How much trust does the future need?» was the theme of the Brand Bowl Vienna. On March 9, 2023, Brand Club members and brand enthusiasts gathered at the designforum Vienna in the MuseumsQuartier – on the last day of the exhibition «The O and the A – Otl Aicher: Thinking from the Making. A Look Back and Forward.» […]
Fluid Brands #2 – The Brand Bowls on Tour
The Brand Bowl Tour, themed "Fluid Brands: How Much Change Does a Brand Need?", took participants from Hamburg and Zurich to Vienna. With a guest list packed with brand experts and engaging topics, the Brand Club kicked off the colder months. The speakers shared their own experiences and challenges with transformation and brand change. The subsequent bowls offered […]
First Brand Forum of the Brand Club in Brand – A review
Perfect weather and a picture-perfect alpine setting, magnificent locations at 1700 meters altitude, getting to know each other on the cable car – the conditions alone were unique when the Brand Club hosted its first Brand Forum in Brand, Vorarlberg. The icing on the cake of a highly successful premiere was four excellent speakers and an audience that […]
Experts Talk: Matthias Moosbrugger on brand development in the age of transformation
Matthias Moosbrugger is a member of the management board of the Rhomberg Construction Group, headquartered in Vorarlberg, and is responsible for business development in a future-oriented environment (including Austria's first wooden high-rise building). He was a guest at the Brand Forum in Brand, where he spoke about brand development in the age of transformation. He impressively outlined Rhomberg's journey […]
Experts Talk: Reza Razavi on the power of transformation
Reza Razavi gives a face to the topic of economic and societal transformation. After positions at the Management Center St. Gallen and the BMW Group, he is now a sought-after interviewee, speaker, and consultant. With an open perspective, images, stories, and interconnected thinking, Razavi paints a highly relevant overall picture, far removed from the often polarizing Silicon Valley discussions. On June 24th, […]
Transformation to digital brand management
Effectively leveraging the permanent changes brought about by digitalization remains a significant challenge for most companies today. While most engage with the topic in various aspects, they often lack the fundamentals. One thing is particularly striking: the necessary structure and brand integration are usually completely absent from this long-term process. [Study […]]
The brand as a key growth driver
5 Different Perspectives: Brand-oriented entrepreneurs and companies that understand and embrace branding as a leadership approach recognize today, especially in economically challenging times, that brand work and management are ideally suited as growth drivers. Why is this? The pandemic is – hopefully – coming to an end this year. Covid is becoming endemic, and we will […]
Brand Bowl „Austrian Brand Stories 2“
Today, the Brand Club Austria and designaustria hosted their second high-caliber panel discussion at the Vienna Museum Quarter as part of the "Austrian Brand Stories" exhibition. This time, the focus was on the challenging relationship between strategy and design. Following introductory presentations by representatives of the brands MAM and MANNER, the topic was discussed in a lively and sometimes controversial manner during a "Brand Bowl" session […]