Matthias Moosbrugger Moosbrugger is a member of the management board of the Rhomberg Bau Group, headquartered in Vorarlberg, and is responsible for business development in a future-oriented environment (including Austria's first wooden high-rise). He was a guest at the Brand Forum in Brand, where he spoke about brand development in the age of transformation. He impressively outlined the Rhomberg Bau Group's journey from a traditional construction company to an international construction and technology enterprise and creator of living spaces. Among other things, Austria's first wooden high-rise was built in this forward-looking environment. "Our approach is to set trends, not follow them. We achieve this through the visionary leadership of our owner, but above all through trust and transparency," says Moosbrugger. Rhomberg demands a high degree of personal responsibility and initiative from its employees.
Matthias, what makes Rhomberg a brand? What sets you apart?
Our history, vision, values, and performance promises form the foundation of our brand, and these are reflected in our distinctive logo, slogan, and overall imagery, tone, and wording. It's crucial that we connect these visual signals with clear messages and values. This is how we achieve our goal of shaping Rhomberg into a genuine brand "personality" and clearly positioning it as a sustainable, technology-driven pioneer in the construction industry and a creator of living spaces. This applies both internally and externally and is always closely aligned with our corporate strategy and our top-tier performance. It expresses what Rhomberg truly wants and does. Because only through authenticity will our brand be perceived as intended.
How is the Rhomberg brand changing, how are you adapting to the constant change?
Our approach is to set trends, not follow them. We achieve this through the visionary leadership of our CEO, Hubert Rhomberg, but above all through trust and transparency. We know what our employees are capable of and empower them to fully utilize their skills. Even more than that: we demand a high degree of personal responsibility and initiative. Employees are encouraged to try things out, even at the risk of them not working. This is the only way we can move forward, the only way we can live up to our role as pioneers, and the only way we can continuously develop and enhance our brand.
What role do topics such as digitalization, globalization, and individualization play?
Digitalization is immensely important and helps us on all levels – including brand building. For example, it allows us to deliver our messages in a highly targeted and personalized way to all of the company's stakeholders. The current dramatic developments in globalization can also be managed much more effectively with digital methods. For instance, a digital inventory of all materials used in a building – keywords: recycling and reuse – makes us less dependent on imports.
How do you bring the people behind the brand along with you?
There are only three points. First: communication. Second: communication. And third: communication. You have to talk to people, on equal terms, and give them the opportunity to actively participate. Everyone can develop their potential with curiosity and creativity and make their contribution to the truly great challenges of our time.