Trust as the foundation of the brand: Brand Bowl Hamburg in March 2023
Rolls Royce, the cooperative bank PSD, and the stain remover Ace. What do they have in common? They are brands subject to the principles of brand management. Ultimately, the bottom line for all of them is that brands are social alliances built on trust. This was the focus of the Brand Club event "Brand Bowl" on March 21st in Hamburg, which Christian Prill hosted in his capacity […]
Trusting within trust: Brand Bowl Zurich in March 2023
Branding is an inspiring topic that continually provides us at the Brand Club with new insights into business contexts. This was once again a resounding success at our Brand Bowl on March 15, 2023, in Zurich, on the topic of "TRUSTED BRANDS – How Much Trust Does the Future Need?", moderated by Brand Club board member Bastian Schneider. The three outstanding […]
Trusting in brand management: Brand Bowl Vienna in March 2023
«TRUSTED BRANDS: How much trust does the future need?» was the theme of the Brand Bowl Vienna. On March 9, 2023, Brand Club members and brand enthusiasts gathered at the designforum Vienna in the MuseumsQuartier – on the last day of the exhibition «The O and the A – Otl Aicher: Thinking from the Making. A Look Back and Forward.» […]
Fluid Brands #2 – The Brand Bowls on Tour
The Brand Bowl Tour, themed "Fluid Brands: How Much Change Does a Brand Need?", took participants from Hamburg and Zurich to Vienna. With a guest list packed with brand experts and engaging topics, the Brand Club kicked off the colder months. The speakers shared their own experiences and challenges with transformation and brand change. The subsequent bowls offered […]
First Brand Forum of the Brand Club in Brand – A review
Perfect weather and a picture-perfect alpine setting, magnificent locations at 1700 meters altitude, getting to know each other on the cable car – the conditions alone were unique when the Brand Club hosted its first Brand Forum in Brand, Vorarlberg. The icing on the cake of a highly successful premiere was four excellent speakers and an audience that […]
Experts Talk: Stefan Sallandt on change as the vital characteristic of a brand
Stefan Sallandt, a passionate brand manager in Europe and Asia, has always bridged different cultures. His true home is the brand itself. At Procter & Gamble, he expanded the beauty business and led the baby care and laundry detergent divisions. After successfully managing Duracell's spin-off as an independent company within the holding company, he took over […]
Experts Talk: Matthias Moosbrugger on brand development in the age of transformation
Matthias Moosbrugger is a member of the management board of the Rhomberg Construction Group, headquartered in Vorarlberg, and is responsible for business development in a future-oriented environment (including Austria's first wooden high-rise building). He was a guest at the Brand Forum in Brand, where he spoke about brand development in the age of transformation. He impressively outlined Rhomberg's journey […]
Experts Talk: Reza Razavi on the power of transformation
Reza Razavi gives a face to the topic of economic and societal transformation. After positions at the Management Center St. Gallen and the BMW Group, he is now a sought-after interviewee, speaker, and consultant. With an open perspective, images, stories, and interconnected thinking, Razavi paints a highly relevant overall picture, far removed from the often polarizing Silicon Valley discussions. On June 24th, […]
Transformation to digital brand management
Effectively leveraging the permanent changes brought about by digitalization remains a significant challenge for most companies today. While most engage with the topic in various aspects, they often lack the fundamentals. One thing is particularly striking: the necessary structure and brand integration are usually completely absent from this long-term process. [Study […]]
Experts Talk: Michael van Droffelaar on sonoro and brand management
Michael van Droffelaar is a keynote speaker at this year's Brand Forum in Brand, Vorarlberg (June 24-26, 2022). In his role as Director of Brand & Communication at sonoro, he will discuss how to mobilize the people behind the brand. Christian Prill is a volunteer board member for Germany at the Brand Club. His primary focus is on market penetration for design agencies and […]