Brand management in the tension between business and social issues
Toscani – provocateur or courageous brand leader? That was the topic of our first Brand Club Special at the end of August. The occasion was an exhibition at the Museum für Gestaltung Zürich, dedicated to the work of photographer and creative director Oliviero Toscani. Of particular interest to the Brand Club were Toscani's iconic, albeit controversial, advertising campaigns for the Benetton brand in the […]
Successful launch: the first Brand Bowl of the Brand Club in Frankfurt
Familiar format – new faces, exciting content! Last week, the first Brand Bowl took place in Frankfurt. The evening's theme was "From Line to Circle – Brands on the Path to the Circular Economy." Leading figures from business, academia, and consulting came together to discuss whether brands can play a crucial role in transforming our economy. The […]
Brands in times of change: Between acceleration and sustainability
Brands are more than just logos and slogans. They are reflections of our society, engines of the economy, and shape our daily lives. But in a world that is changing ever faster, brands face new challenges and opportunities. Jeremy Rifkin pointed out years ago that capitalism tends to economize more and more areas of life. […]
Brand Forum 2024: Brand and Responsibility
For the third time, the Brand Club met last week in the beautiful Brandnertal valley in Vorarlberg. Together, we left everyday life behind to discuss the topic of "brand," which unites us all, in an inspiring atmosphere. We also met like-minded people, learned about their individual understandings of branding, and gained many interesting new perspectives.
Our Brand Club Ambassador for Client Experience: Lucienne Calderon
Today we'd like to introduce another valuable member of our team. Lucienne Calderon has been actively supporting the Brand Club as an Ambassador for Client Experience since February. In this role, she played a key part in organizing the Brand Bowl in Zurich, which, thanks to her expertise and dedication, became a fantastic experience for everyone involved. In the following […]
Our new Brand Club Ambassador for Frankfurt: Erich Posselt
We are delighted to introduce Erich Posselt as the new Brand Club Ambassador for Frankfurt! In the following interview, Erich gives us an insight into himself and tells us which aspects of the topic of "branding" particularly interest and drive him. BC: Please introduce yourself briefly. EP: I am Erich Posselt, a branding expert with over two decades of experience […]
Agencies should also apply the brand principle to themselves.
„"What makes our clients tick, and what do they value about us?" When I work with independent agencies on their positioning and marketing, we usually arrive at this question very quickly. Interestingly, most agencies find it difficult to answer for themselves, even though they ask their clients the same question. Yet, for the […]
Brand, trust, future: Brand Club events in autumn 2023
Winter is just around the corner, and we at the Brand Club would like to use this transitional period to recap the events of the past few months. The Brand Bowls in autumn were once again a resounding success and, like the events in spring, were entirely focused on this year's guiding question: "TRUSTED BRANDS – How […]
Brand Forum 2023: Brand? Dare to be different!
Some ideas are so obvious that you wonder: Why on earth is the Brand Forum of the internationally active Brand Club only taking place in Brand for the second time? In any case, the concept is so compelling that it's becoming an annual fixture, as the Brand Club's board summarizes […]
Experts Talk: Holger Meyer on digitalization in the regional bank
Holger Meyer is a keynote speaker at this year's Brand Forum in Brand/Vorarlberg (June 23 & 24, 2023). In his role as Chief Digital Officer at Volksbank Raiffeisenbank Itzehoe, he will discuss how brands can build and strengthen trust in times of transformation. Christian Prill is a volunteer board member for Germany at the Brand Club. His main occupation is […]