This was the Brand Club Autumn 2024
This autumn was a true celebration of inspiring events for the Brand Club, taking place throughout Germany, Austria, and Switzerland (DACH region) and characterized by our lively discussions on branding and its relevance in a changing world. One exceptional event followed another: from the first Brand Bowls in Frankfurt and Cologne, through the "classics" in Zurich, Hamburg, and Vienna, to our very first Brand […]
Brand management in the tension between business and social issues
Toscani – provocateur or courageous brand leader? That was the topic of our first Brand Club Special at the end of August. The occasion was an exhibition at the Museum für Gestaltung Zürich, dedicated to the work of photographer and creative director Oliviero Toscani. Of particular interest to the Brand Club were Toscani's iconic, albeit controversial, advertising campaigns for the Benetton brand in the […]
Successful launch: the first Brand Bowl of the Brand Club in Frankfurt
Familiar format – new faces, exciting content! Last week, the first Brand Bowl took place in Frankfurt. The evening's theme was "From Line to Circle – Brands on the Path to the Circular Economy." Leading figures from business, academia, and consulting came together to discuss whether brands can play a crucial role in transforming our economy. The […]
Our Brand Club Ambassador for Client Experience: Lucienne Calderon
Today we'd like to introduce another valuable member of our team. Lucienne Calderon has been actively supporting the Brand Club as an Ambassador for Client Experience since February. In this role, she played a key part in organizing the Brand Bowl in Zurich, which, thanks to her expertise and dedication, became a fantastic experience for everyone involved. In the following […]
Our new Brand Club Ambassador for Frankfurt: Erich Posselt
We are delighted to introduce Erich Posselt as the new Brand Club Ambassador for Frankfurt! In the following interview, Erich gives us an insight into himself and tells us which aspects of the topic of "branding" particularly interest and drive him. BC: Please introduce yourself briefly. EP: I am Erich Posselt, a branding expert with over two decades of experience […]