Brand Forum 2023: Brand? Dare to be different!
Some ideas are so obvious that you wonder: Why on earth is the Brand Forum of the internationally active Brand Club only taking place in Brand for the second time? In any case, the concept is so compelling that it's becoming an annual fixture, as the Brand Club's board summarizes […]
Experts Talk: Holger Meyer on digitalization in the regional bank
Holger Meyer is a keynote speaker at this year's Brand Forum in Brand/Vorarlberg (June 23 & 24, 2023). In his role as Chief Digital Officer at Volksbank Raiffeisenbank Itzehoe, he will discuss how brands can build and strengthen trust in times of transformation. Christian Prill is a volunteer board member for Germany at the Brand Club. His main occupation is […]
First Brand Forum of the Brand Club in Brand – A review
Perfect weather and a picture-perfect alpine setting, magnificent locations at 1700 meters altitude, getting to know each other on the cable car – the conditions alone were unique when the Brand Club hosted its first Brand Forum in Brand, Vorarlberg. The icing on the cake of a highly successful premiere was four excellent speakers and an audience that […]
Experts Talk: Stefan Sallandt on change as the vital characteristic of a brand
Stefan Sallandt, a passionate brand manager in Europe and Asia, has always bridged different cultures. His true home is the brand itself. At Procter & Gamble, he expanded the beauty business and led the baby care and laundry detergent divisions. After successfully managing Duracell's spin-off as an independent company within the holding company, he took over […]
Experts Talk: Matthias Moosbrugger on brand development in the age of transformation
Matthias Moosbrugger is a member of the management board of the Rhomberg Construction Group, headquartered in Vorarlberg, and is responsible for business development in a future-oriented environment (including Austria's first wooden high-rise building). He was a guest at the Brand Forum in Brand, where he spoke about brand development in the age of transformation. He impressively outlined Rhomberg's journey […]
Experts Talk: Reza Razavi on the power of transformation
Reza Razavi gives a face to the topic of economic and societal transformation. After positions at the Management Center St. Gallen and the BMW Group, he is now a sought-after interviewee, speaker, and consultant. With an open perspective, images, stories, and interconnected thinking, Razavi paints a highly relevant overall picture, far removed from the often polarizing Silicon Valley discussions. On June 24th, […]