Successful launch: the first Brand Bowl of the Brand Club in Frankfurt
Familiar format – new faces, exciting content! Last week, the first Brand Bowl took place in Frankfurt. The evening's theme was "From Line to Circle – Brands on the Path to the Circular Economy." Leading figures from business, academia, and consulting came together to discuss whether brands can play a crucial role in transforming our economy. The […]
Trust as the foundation of the brand: Brand Bowl Hamburg in March 2023
Rolls Royce, the cooperative bank PSD, and the stain remover Ace. What do they have in common? They are brands subject to the principles of brand management. Ultimately, the bottom line for all of them is that brands are social alliances built on trust. This was the focus of the Brand Club event "Brand Bowl" on March 21st in Hamburg, which Christian Prill hosted in his capacity […]
Trusting within trust: Brand Bowl Zurich in March 2023
Branding is an inspiring topic that continually provides us at the Brand Club with new insights into business contexts. This was once again a resounding success at our Brand Bowl on March 15, 2023, in Zurich, on the topic of "TRUSTED BRANDS – How Much Trust Does the Future Need?", moderated by Brand Club board member Bastian Schneider. The three outstanding […]
Trusting in brand management: Brand Bowl Vienna in March 2023
«TRUSTED BRANDS: How much trust does the future need?» was the theme of the Brand Bowl Vienna. On March 9, 2023, Brand Club members and brand enthusiasts gathered at the designforum Vienna in the MuseumsQuartier – on the last day of the exhibition «The O and the A – Otl Aicher: Thinking from the Making. A Look Back and Forward.» […]
Fluid Brands #2 – The Brand Bowls on Tour
The Brand Bowl Tour, themed "Fluid Brands: How Much Change Does a Brand Need?", took participants from Hamburg and Zurich to Vienna. With a guest list packed with brand experts and engaging topics, the Brand Club kicked off the colder months. The speakers shared their own experiences and challenges with transformation and brand change. The subsequent bowls offered […]