Brand, trust, future: Brand Club events in autumn 2023
Winter is just around the corner, and we at the Brand Club would like to use this transitional period to recap the events of the past few months. The Brand Bowls in autumn were once again a resounding success and, like the events in spring, were entirely focused on this year's guiding question: "TRUSTED BRANDS – How […]
Trust as the foundation of the brand: Brand Bowl Hamburg in March 2023
Rolls Royce, the cooperative bank PSD, and the stain remover Ace. What do they have in common? They are brands subject to the principles of brand management. Ultimately, the bottom line for all of them is that brands are social alliances built on trust. This was the focus of the Brand Club event "Brand Bowl" on March 21st in Hamburg, which Christian Prill hosted in his capacity […]
Trusting within trust: Brand Bowl Zurich in March 2023
Branding is an inspiring topic that continually provides us at the Brand Club with new insights into business contexts. This was once again a resounding success at our Brand Bowl on March 15, 2023, in Zurich, on the topic of "TRUSTED BRANDS – How Much Trust Does the Future Need?", moderated by Brand Club board member Bastian Schneider. The three outstanding […]
Trusting in brand management: Brand Bowl Vienna in March 2023
«TRUSTED BRANDS: How much trust does the future need?» was the theme of the Brand Bowl Vienna. On March 9, 2023, Brand Club members and brand enthusiasts gathered at the designforum Vienna in the MuseumsQuartier – on the last day of the exhibition «The O and the A – Otl Aicher: Thinking from the Making. A Look Back and Forward.» […]