The hub for brand
in the DACH region
The hub for brands in the DACH region
by Christian Prill and Samuel West We recently spotted these SpongeBob and PAW Patrol sauces in a German supermarket. They are a masterclass in visual confusion: As Ludwig Wittgenstein famously wrote: “If people never did silly things nothing intelligent would ever get done.” Innovation requires experimentation, and that means also testing seemingly silly things. But […]
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