Schlagwort: design

Brand x Packaging Design: SpongeBob, Wittgenstein and the yellow ketchup 

von Christian Prill und Samuel West We recently spotted these SpongeBob and PAW Patrol sauces in a German supermarket.   They are a masterclass in visual confusion: As Ludwig Wittgenstein famously wrote: “If people never did silly things nothing intelligent would ever get done.” Innovation requires experimentation, and that means also testing seemingly silly things. But […]