A world without brands
A personal thought from Erich Posselt: What remains when brands disappear one day? For 25 years now, I've been working to strengthen brands. Domizlaff, Deichsel, Zernisch, the Forum Markentechnik (shout out to Peter Sumerauer), and, for the past year, the Brand Club, to name just a few. I've always been drawn to people and books that […]
Self-similar brand management: Nature provides the example.
Self-similar systems are not only sophisticated masters of resource and yield optimization, but also benefit particularly in economically challenging times.
Attention, attitude: 3 guiding principles from a brand perspective
„Brand and Attitude“ – that’s the Brand Club’s theme for the year. The choice is no coincidence, as the topic is very prominent in professional discussions. But just because the topic is currently on everyone’s lips doesn’t mean that everything under this heading truly embodies attitude. The common argument goes like this: When brands communicate via […]
Our Brand Club Ambassador for Client Experience: Lucienne Calderon
Today we'd like to introduce another valuable member of our team. Lucienne Calderon has been actively supporting the Brand Club as an Ambassador for Client Experience since February. In this role, she played a key part in organizing the Brand Bowl in Zurich, which, thanks to her expertise and dedication, became a fantastic experience for everyone involved. In the following […]
Our new Brand Club Ambassador for Frankfurt: Erich Posselt
We are delighted to introduce Erich Posselt as the new Brand Club Ambassador for Frankfurt! In the following interview, Erich gives us an insight into himself and tells us which aspects of the topic of "branding" particularly interest and drive him. BC: Please introduce yourself briefly. EP: I am Erich Posselt, a branding expert with over two decades of experience […]