Brand management in the tension between business and social issues
Toscani – provocateur or courageous brand leader? That was the topic of our first Brand Club Special at the end of August. The occasion was an exhibition at the Museum für Gestaltung Zürich, dedicated to the work of photographer and creative director Oliviero Toscani. Of particular interest to the Brand Club were Toscani's iconic, albeit controversial, advertising campaigns for the Benetton brand in the […]
Trusting within trust: Brand Bowl Zurich in March 2023
Branding is an inspiring topic that continually provides us at the Brand Club with new insights into business contexts. This was once again a resounding success at our Brand Bowl on March 15, 2023, in Zurich, on the topic of "TRUSTED BRANDS – How Much Trust Does the Future Need?", moderated by Brand Club board member Bastian Schneider. The three outstanding […]
Experts Talk: Stefan Sallandt on change as the vital characteristic of a brand
Stefan Sallandt, a passionate brand manager in Europe and Asia, has always bridged different cultures. His true home is the brand itself. At Procter & Gamble, he expanded the beauty business and led the baby care and laundry detergent divisions. After successfully managing Duracell's spin-off as an independent company within the holding company, he took over […]
Brand, change yourself!
The pandemic is – hopefully – coming to an end this year. Covid will become endemic, and we will once again adapt to a changed reality. In doing so, we will undoubtedly regain a significant portion of our quality of life. What does this mean for our brands? A new era. Much has happened in recent years. Many brands, like people, have […]