Agencies should also apply the brand principle to themselves.
„"What makes our clients tick, and what do they value about us?" When I work with independent agencies on their positioning and marketing, we usually arrive at this question very quickly. Interestingly, most agencies find it difficult to answer for themselves, even though they ask their clients the same question. Yet, for the […]
Brand, trust, future: Brand Club events in autumn 2023
Winter is just around the corner, and we at the Brand Club would like to use this transitional period to recap the events of the past few months. The Brand Bowls in autumn were once again a resounding success and, like the events in spring, were entirely focused on this year's guiding question: "TRUSTED BRANDS – How […]
Brand Forum 2023: Brand? Dare to be different!
Some ideas are so obvious that you wonder: Why on earth is the Brand Forum of the internationally active Brand Club only taking place in Brand for the second time? In any case, the concept is so compelling that it's becoming an annual fixture, as the Brand Club's board summarizes […]
Experts Talk: Holger Meyer on digitalization in the regional bank
Holger Meyer is a keynote speaker at this year's Brand Forum in Brand/Vorarlberg (June 23 & 24, 2023). In his role as Chief Digital Officer at Volksbank Raiffeisenbank Itzehoe, he will discuss how brands can build and strengthen trust in times of transformation. Christian Prill is a volunteer board member for Germany at the Brand Club. His main occupation is […]
Trust as the foundation of the brand: Brand Bowl Hamburg in March 2023
Rolls Royce, the cooperative bank PSD, and the stain remover Ace. What do they have in common? They are brands subject to the principles of brand management. Ultimately, the bottom line for all of them is that brands are social alliances built on trust. This was the focus of the Brand Club event "Brand Bowl" on March 21st in Hamburg, which Christian Prill hosted in his capacity […]
Trusting within trust: Brand Bowl Zurich in March 2023
Branding is an inspiring topic that continually provides us at the Brand Club with new insights into business contexts. This was once again a resounding success at our Brand Bowl on March 15, 2023, in Zurich, on the topic of "TRUSTED BRANDS – How Much Trust Does the Future Need?", moderated by Brand Club board member Bastian Schneider. The three outstanding […]
Trusting in brand management: Brand Bowl Vienna in March 2023
«TRUSTED BRANDS: How much trust does the future need?» was the theme of the Brand Bowl Vienna. On March 9, 2023, Brand Club members and brand enthusiasts gathered at the designforum Vienna in the MuseumsQuartier – on the last day of the exhibition «The O and the A – Otl Aicher: Thinking from the Making. A Look Back and Forward.» […]