The hub for brand
in the DACH region

The hub for brands in the DACH region

Hands-on Brands: Brand impulses that work

Max Winterhoff

By Max Winterhoff. The Brand Club discusses brand topics in all their facets, from scientific findings to economic trends. But despite all the conceptual depth, concrete impulses that can be directly transferred to day-to-day operations are also needed. With Hands-on Brands, the Brand Club launched a new format at the beginning of November 2025 that provides precisely this […]