Agencies should also apply the brand principle to themselves.
„"What makes our clients tick, and what do they value about us?" When I work with independent agencies on their positioning and marketing, we usually arrive at this question very quickly. Interestingly, most agencies find it difficult to answer for themselves, even though they ask their clients the same question. Yet, for the […]
Brand, trust, future: Brand Club events in autumn 2023
Winter is just around the corner, and we at the Brand Club would like to use this transitional period to recap the events of the past few months. The Brand Bowls in autumn were once again a resounding success and, like the events in spring, were entirely focused on this year's guiding question: "TRUSTED BRANDS – How […]
Brand Forum 2023: Brand? Dare to be different!
Some ideas are so obvious that you wonder: Why on earth is the Brand Forum of the internationally active Brand Club only taking place in Brand for the second time? In any case, the concept is so compelling that it's becoming an annual fixture, as the Brand Club's board summarizes […]
First Brand Forum of the Brand Club in Brand – A review
Perfect weather and a picture-perfect alpine setting, magnificent locations at 1700 meters altitude, getting to know each other on the cable car – the conditions alone were unique when the Brand Club hosted its first Brand Forum in Brand, Vorarlberg. The icing on the cake of a highly successful premiere was four excellent speakers and an audience that […]