A brand new beginning: How we are reorganizing impact
By Erich Posselt. Europe seems tired: too much happening at once, too little direction. Overregulated, uncertain, exhausted – this isn't just a buzzword, it's a climate. In times like these, organizations often turn to what promises immediate control: tools, methods, "quick wins." In the world of brands, this very often translates to AI. But AI isn't simply a […]
Brands in times of change: Between acceleration and sustainability
Brands are more than just logos and slogans. They are reflections of our society, engines of the economy, and shape our daily lives. But in a world that is changing ever faster, brands face new challenges and opportunities. Jeremy Rifkin pointed out years ago that capitalism tends to economize more and more areas of life. […]