A world without brands

A personal thought from Erich Posselt: What remains when brands disappear one day? For 25 years now, I've been working to strengthen brands. Domizlaff, Deichsel, Zernisch, the Forum Markentechnik (shout out to Peter Sumerauer), and, for the past year, the Brand Club, to name just a few. I've always been drawn to people and books that […]