Transformation to digital brand management
Effectively leveraging the permanent changes brought about by digitalization remains a significant challenge for most companies today. While most engage with the topic in various aspects, they often lack the fundamentals. One thing is particularly striking: the necessary structure and brand integration are usually completely absent from this long-term process. [Study […]]
Experts Talk: Michael van Droffelaar on sonoro and brand management
Michael van Droffelaar is a keynote speaker at this year's Brand Forum in Brand, Vorarlberg (June 24-26, 2022). In his role as Director of Brand & Communication at sonoro, he will discuss how to mobilize the people behind the brand. Christian Prill is a volunteer board member for Germany at the Brand Club. His primary focus is on market penetration for design agencies and […]