The brand day, limited to 15 members, was packed with highlights that money can't buy.
Internationalization versus brand rejuvenation.
Andreas Kufner – Head of International Brand Positioning at FC Bayern Munich – spoke about the questions and tasks facing a club on its way to internationalization.
The presentation by Philipp Kurz, Head of Marketing at Bayern3, was extremely interesting; he spoke about the path to rejuvenating BAYERN 3's audience. Following our motto of "making the brand tangible," we then enjoyed an exclusive tour of the BAYERN3 studios.
Following typical Bavarian hospitality and at the invitation of BR-Media, as well as under the personal guidance of Peter Jakob, a visit to the match between FC Bayern Munich and Werder Bremen was on the agenda.
The atmosphere in the sold-out Allianz Arena, which holds 75,000 people, was perfect – 2:0 for FC Bayern Munich – what else!