The event began at Caf\u00e9 Museum on Karlsplatz, one of ten restaurants now owned by Irmgard and Berndt Querfeld. In her presentation, Irmgard Querfeld explained what it takes to successfully manage a caf\u00e9, patisserie, and restaurant empire with 350 employees. The family has been operating coffee houses in Vienna since 1976 \u2013 in addition to Caf\u00e9 Museum, these include Caf\u00e9 Landtmann next to the Burgtheater, Parkcaf\u00e9 Sch\u00f6nbrunn, and the Bootshaus on the Old Danube.<\/p>\n\n\n\n
Afterwards, the group delved deep into Vienna's underworld, as the members of the Brand Club Austria embarked on a "Third Man Tour" through the city's sewer system. There, where the British film classic "The Third Man" with Orson Welles as Harry Lime was once filmed, and where today the 250 Viennese sewer workers perform their duties, the members of the Brand Club Austria were shown the city beneath the city.<\/span><\/p>\n\n\n\n After a stroll through Vienna's Naschmarkt, one of the city's most popular squares and a brand in its own right, the group visited the nearby Third Man Museum, the world's only museum dedicated exclusively to a single film, run by Gerhard Stra\u00dfgschwandtner. Following a guided tour of the museum, the participants engaged in a discussion with Josef Gottschall (Vienna Water Management), Gerhard Stra\u00dfgschwandtner (Third Man Museum), and Elisabeth Kuntner (Vienna Film Commission) about the "Third Man" brand, film marketing, and film tourism in the Austrian capital.<\/p>\n\n\n\n After the informative presentations, the Vienna Brand Day ended with a relaxed summer get-together in the boathouse of the Querfeldt family on the Old Danube.<\/p>\n\n\n\n \u201e"During our Brand Days, we want to get a feel for a brand's DNA. By going directly to the companies and holding in-depth presentations and discussions there, we enable participants to gain a direct and particularly lasting insight into the worlds of successful brands."\u201c<\/p>","protected":false},"excerpt":{"rendered":" Gestartet wurde am Karlsplatz im Caf\u00e9 Museum, einem von mittlerweile zehn Gastronomiebetrieben von Irmgard und Berndt Querfeld. Im Rahmen ihres Vortrags erl\u00e4uterte Irmgard Querfeld was es braucht, um ein Caf\u00e9-, Patisserie und Gastronomie-Imperium mit 350 Mitarbeitern erfolgreich zu f\u00fchren. Seit 1976 betreibt die Familie Kaffeeh\u00e4user in Wien \u2013 neben dem Caf\u00e9 Museum unter anderem auch […]<\/p>\n","protected":false},"author":3,"featured_media":2863,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11,10],"tags":[],"class_list":["post-643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-markentag"],"acf":[],"_links":{"self":[{"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/posts\/643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/comments?post=643"}],"version-history":[{"count":1,"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/posts\/643\/revisions"}],"predecessor-version":[{"id":5920,"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/posts\/643\/revisions\/5920"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/media\/2863"}],"wp:attachment":[{"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/media?parent=643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/categories?post=643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/tags?post=643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Closing event at the boathouse<\/h2>\n\n\n\n