The BRAND CLUB AUSTRIA once again experienced branding with all its senses! This time, we were guests at Resch&Frisch in Wels. On October 10, 2019, Brand Club members had the exclusive opportunity to go behind the scenes at the successful bakery. Participants learned how Resch&Frisch continuously enhances its brand and how it effectively showcases it across digital channels.<\/p>\n\n\n\n
Early in the morning, the aroma of freshly baked bread rolls drew brand enthusiasts to Resch&Frisch. The Upper Austrian company has become an integral part of the local culture. After all, the brand reaches consumers at home, in its branches, and in restaurants. This was one of the reasons why the Brand Club wanted to take a closer look. Georg Resch, the third-generation owner, guided the visitors through the history of the Wels-based company. Afterwards, the participants received an exclusive tour of the state-of-the-art production facility. At Resch&Frisch, baked goods are also produced by hand in shifts. The combination of traditional craftsmanship and automation has enabled the company to grow in recent years. The family business upholds certain values, such as the sourcing of raw materials. 350 contract farmers from the region supply these ingredients.<\/p>\n\n\n\n
After the tour, the participants delved deeply into Resch&Frisch's branding efforts. We learned about the company's strong positioning and how its values have been increasingly emphasized in recent years. Particular attention was paid to building a trustworthy brand, and communication was focused not only externally but also, and especially, internally. For Marketing Director Sabine Schg\u00f6r, the hard work on the brand, which is also reflected in product development, is paying off. This is a sign that brand building has become deeply ingrained in the company's DNA. "The goal is to communicate the company's values internally in a clear and professional manner," said the Marketing Director. The complexity of the branding is particularly evident in the external communication channels. From retail outlets and private customers to restaurants, Schg\u00f6r's 12-person team constantly works on a consistent brand presence. Participants also learned about the company's social media channels and the importance of influencers.<\/p>\n\n\n\n
The Brand Club Austria thanks you for the great insights, the high-quality delicacies and the warm welcome!<\/p>\n\n\n\n
Brand days are always a fantastic opportunity to experience a brand firsthand and exchange ideas with brand experts. \u201dAn inspiring day!\u201c said Brand Club President Rudolf K\u00f6rber. The employees' enthusiasm for the brand was also palpable. For Erich Cornelius, board member of Brand Club Austria, this confirms the impact and benefits of professional brand management: \u201dAs with all the successful companies we have visited \u2013 be it the Querfeld family business, Swarovski, or Thomann Music House \u2013 the influence of the brand is always noticeable in the conversations among employees.\u201d<\/p>","protected":false},"excerpt":{"rendered":"
Wie ein Welser Traditionsunternehmen zum Symbol f\u00fcr Frische wird. Der BRAND CLUB AUSTRIA hat wieder Marke mit allen Sinnen erlebt! Diesmal waren wir zu Gast bei Resch&Frisch in Wels. Mitglieder des Brand Club hatten am 10. Oktober 2019 die exklusive M\u00f6glichkeit hinter die Kulissen der erfolgreichen B\u00e4ckers zu blicken. Wie Resch&Frisch seine Marke kontinuierlich aufl\u00e4dt […]<\/p>\n","protected":false},"author":3,"featured_media":2511,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-55","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-markentag"],"acf":[],"_links":{"self":[{"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/posts\/55","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/comments?post=55"}],"version-history":[{"count":1,"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/posts\/55\/revisions"}],"predecessor-version":[{"id":5922,"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/posts\/55\/revisions\/5922"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/media\/2511"}],"wp:attachment":[{"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/media?parent=55"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/categories?post=55"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/tags?post=55"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}