{"id":3539,"date":"2023-05-06T13:33:47","date_gmt":"2023-05-06T11:33:47","guid":{"rendered":"https:\/\/staging.brand-club.net\/?p=3539"},"modified":"2023-05-06T13:33:47","modified_gmt":"2023-05-06T11:33:47","slug":"experts-talk-holger-meyer-ueber-die-digitalisierung-in-der-regionalbank","status":"publish","type":"post","link":"https:\/\/brand-club.net\/en\/experts-talk-holger-meyer-ueber-die-digitalisierung-in-der-regionalbank\/","title":{"rendered":"Experts Talk: Holger Meyer on digitalization in the regional bank"},"content":{"rendered":"

Holger Meyer<\/strong> He is a keynote speaker at this year's Brand Forum in Brand\/Vorarlberg (June 23 & 24, 2023). In his role as Chief Digital Officer at Volksbank Raiffeisenbank Itzehoe, he will speak about how brands can build and strengthen trust in times of transformation.<\/em><\/p>\n\n\n\n

Christian Prill<\/strong> He is active as a volunteer board member for Germany at the Brand Club. His main occupation involves market penetration for design agencies and their primarily medium-sized B2B clients.<\/em><\/p>\n\n\n\n

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Christian Prill<\/em>Hi Holger, it's great that you're interested in talking to me about your bank, which Volksbank Raiffeisenbank Itzehoe<\/em>, ...and to discuss developments in the digital age. Let me cut to the chase and tell you that I haven't set foot in my bank in the last year. What's the point of you anymore?<\/p>\n\n\n\n

Holger Meyer<\/em>Hi Christian. Then you're like most of our customers these days. You no longer need to visit us regularly to experience banking. Everyday tasks like transfers and checking your account balance can be easily handled digitally via your own PC and smartphone. The bank branch has essentially moved into your living room \u2013 it doesn't get any closer than that. You can also get cash, for example, at some supermarkets while shopping, or simply pay with your card or smartphone.<\/p>\n\n\n\n

Christian Prill<\/em>Approximately half the population in Germany now uses online banking. These people are surely asking themselves why they should bother putting on shoes and a jacket to go to the bank \u2013 with the hassle of finding parking and waiting in line. Not to mention the fees and conditions. Young adults, in particular, are likely asking themselves what customer benefits a traditional bank branch still offers.<\/p>\n\n\n\n

Holger Meyer:<\/em> We are not a direct bank or a digital bank where everything is handled via an app or a call center. We were founded over 150 years ago to help people in the local community. Therefore, we will always offer the option of visiting us in person. Firstly, because a certain customer group always prefers this type of banking contact. But more importantly, for more complex banking matters that require consultation. Topics such as loans, investments, lifestyles, and financing. This is where our unique selling proposition (USP) lies: We know the region, the people in the region, and they know us \u2013 both our logo and the people behind it. This proximity builds trust, and suddenly people are happy to visit the bank, get information, and receive advice.<\/p>\n\n\n\n

Christian Prill<\/em>Conversely, that means nobody needs a cooperative bank anymore for basic banking services alone. Don't you then have a huge problem balancing tradition and digitalization?<\/p>\n\n\n\n

Holger Meyer<\/em>It's a question of culture and attitude. We bankers also love things to be simple, fast, convenient, and available 24\/7. And just like everyone else, we order online, use social media, etc. Can that be immediately transferred to banking? Absolutely, wherever possible! At the same time, banks are subject to specific regulatory requirements and data protection issues \u2013 for good reason: security and trust. Many things have become faster, simpler, and more convenient, but some things still require scrutiny.<\/p>\n\n\n\n

We see the combination of intergenerational personal contacts and digital solutions as an excellent foundation for our future. And then there's the cooperative idea at the heart of everything we do. This unique selling point in the entire banking sector is essential, and there's much more to say about it.<\/p>\n\n\n\n

Christian Prill<\/em>The topic of cooperatives is also very interesting from a branding perspective. One could say: A focus on the common good and responsible co-entrepreneurship are the very purpose of a bank! What I consider a major challenge for a cooperative bank is the transformation into a bank under the banner of "New Work" with digitally agile working methods. What are you doing specifically in this regard?<\/p>\n\n\n\n

Holger Meyer<\/em>We start with ourselves! Are we all digitally proficient? Where do we need training? Do we all work the same way with our workforce, from Baby Boomers to Generation Z and Alpha? Where can we learn from each other? Do we work in traditional line teams, or should we mix things up even more in diverse topic and project teams? We've answered all these questions by trying things out. And we've rolled out the insights that worked best for us. Our offices, the technology, and also our personal attitudes towards it have changed considerably in recent years.<\/p>\n\n\n\n

And then it is more important than ever: good to hear! <\/em>What motivates our colleagues, but of course especially our customers and bank members? We support everyone who has the courage to take the future into their own hands. Tomorrow can come! (Note for brand experts: this is the current VR campaign).<\/p>","protected":false},"excerpt":{"rendered":"

Holger Meyer ist Impulsgeber beim diesj\u00e4hrigen Brand Forum in Brand\/Vorarlberg (23. & 24.6. 2023). Er spricht in seiner Funktion als Chief Digital Officer bei der Volksbank Raiffeisenbank Itzehoe dar\u00fcber, wie man als Marke in transformativen Zeiten Vertrauen aufbaut und st\u00e4rkt. Christian Prill ist als Vorstand Deutschland ehrenamtlich beim Brand Club aktiv. Hauptberuflich besch\u00e4ftigt ihn die […]<\/p>\n","protected":false},"author":5,"featured_media":3708,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,13],"tags":[],"class_list":["post-3539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-forum","category-markenthemen"],"acf":[],"_links":{"self":[{"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/posts\/3539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/comments?post=3539"}],"version-history":[{"count":0,"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/posts\/3539\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/media\/3708"}],"wp:attachment":[{"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/media?parent=3539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/categories?post=3539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/tags?post=3539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}