{"id":3474,"date":"2023-03-28T12:01:01","date_gmt":"2023-03-28T10:01:01","guid":{"rendered":"https:\/\/staging.brand-club.net\/?p=3474"},"modified":"2026-02-18T14:03:09","modified_gmt":"2026-02-18T13:03:09","slug":"vertrauen-als-basis-der-marke-brand-bowl-hamburg-im-maerz-2023","status":"publish","type":"post","link":"https:\/\/brand-club.net\/en\/vertrauen-als-basis-der-marke-brand-bowl-hamburg-im-maerz-2023\/","title":{"rendered":"Trust as the foundation of the brand: Brand Bowl Hamburg in March 2023"},"content":{"rendered":"<p><em>Rolls Royce<\/em>, the cooperative bank <em>PSD<\/em> and the stain remover <em>Ace<\/em>. What do they all have in common? They are brands, and the principles of brand management apply to them. Ultimately, the same applies to all of them: brands are social alliances built on trust. That was the focus of the Brand Club event. <strong>\u00abBrand Bowl\u00bb<\/strong> on March 21st in Hamburg, which Christian Prill initiated in his capacity as Brand Club board member Germany.<\/p>\n\n\n\n<p>The format is proving successful: Lively discussions on current brand management topics were held with a maximum of 25 brand professionals from diverse industries and roles. This time, the following served as keynote speakers: <strong>Frauke Schoon<\/strong> (Head of Brand Management, <em>PSD Bank Nord eG<\/em>) and <strong>Marc Mielau<\/strong> (formerly Brand Management) <em>Rolls-Royce Motor Cars<\/em>, Founder <em>145 Vodka<\/em>) will be won. Now we know (even more than before) that<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Super-luxury cars are sometimes more like real estate than movable property, and their customers live in a unique social field that needs to be understood.<\/li>\n\n\n\n<li>Brand gaps arise primarily when customers are not adequately involved in brand management.<\/li>\n\n\n\n<li>Brand management is a matter for company management and should be exemplified by others.<\/li>\n<\/ul>\n\n\n\n<p>The Brand Bowl is, of course, only ever as good as everyone who actively participates. Therefore, a heartfelt thank you to all the guests, including previous key contributors like Michael van Droffelaar (formerly Brand Management). <em>Sonoro Audio GmbH, <\/em>Founder <em>waveme creative hub<\/em>) and Joachim St\u00fcrken (Director) <em>New Biz<\/em> and marketing <em>Evolution 4 Food GmbH<\/em>).<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"3495\" src=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/Christian-Prill-Brand-Bowl.jpg\" alt=\"\" class=\"wp-image-3495\" srcset=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/Christian-Prill-Brand-Bowl.jpg 1024w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/Christian-Prill-Brand-Bowl-300x225.jpg 300w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/Christian-Prill-Brand-Bowl-768x576.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"3496\" src=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/Christian-Prill-Marc-Mielau-Brand-Bowl.jpg\" alt=\"\" class=\"wp-image-3496\" srcset=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/Christian-Prill-Marc-Mielau-Brand-Bowl.jpg 1024w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/Christian-Prill-Marc-Mielau-Brand-Bowl-300x225.jpg 300w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/Christian-Prill-Marc-Mielau-Brand-Bowl-768x576.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"3500\" src=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/Diskussion-Brand-Bowl-scaled-1-1024x768.jpg\" alt=\"\" class=\"wp-image-3500\" srcset=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/Diskussion-Brand-Bowl-scaled-1-1024x768.jpg 1024w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/Diskussion-Brand-Bowl-scaled-1-300x225.jpg 300w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/Diskussion-Brand-Bowl-scaled-1-768x576.jpg 768w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/Diskussion-Brand-Bowl-scaled-1-1536x1152.jpg 1536w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/Diskussion-Brand-Bowl-scaled-1-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"3498\" src=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/Gruppenfoto-Brand-Bowl-Hamburg.jpg\" alt=\"\" class=\"wp-image-3498\" srcset=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/Gruppenfoto-Brand-Bowl-Hamburg.jpg 1024w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/Gruppenfoto-Brand-Bowl-Hamburg-300x225.jpg 300w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/Gruppenfoto-Brand-Bowl-Hamburg-768x576.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"3499\" src=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/Get-together-Brand-Bowl-scaled-1-1024x768.jpg\" alt=\"\" class=\"wp-image-3499\" srcset=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/Get-together-Brand-Bowl-scaled-1-1024x768.jpg 1024w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/Get-together-Brand-Bowl-scaled-1-300x225.jpg 300w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/Get-together-Brand-Bowl-scaled-1-768x576.jpg 768w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/Get-together-Brand-Bowl-scaled-1-1536x1152.jpg 1536w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/Get-together-Brand-Bowl-scaled-1-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"3497\" src=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/Marc-Mielau-Frauke-Schoon.jpg\" alt=\"\" class=\"wp-image-3497\" srcset=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/Marc-Mielau-Frauke-Schoon.jpg 1024w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/Marc-Mielau-Frauke-Schoon-300x225.jpg 300w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/Marc-Mielau-Frauke-Schoon-768x576.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>","protected":false},"excerpt":{"rendered":"<p>Rolls Royce, die Genossenschaftsbank PSD und der Fleckentferner Ace. Was haben sie gemeinsam? Es sind Marken, f\u00fcr die die Gesetze der Markenf\u00fchrung gelten. Unterm Strich gilt f\u00fcr alle: Marken sind soziale B\u00fcndnisse, die auf Vertrauen basieren. Darum ging es in der Brand-Club-Veranstaltung \u00abBrand Bowl\u00bb am 21. M\u00e4rz in Hamburg, die Christian Prill in seiner Funktion [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3374,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23],"tags":[22,18,25],"class_list":["post-3474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-bowl","tag-brand-bowl","tag-marke","tag-markenvertrauen"],"acf":[],"_links":{"self":[{"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/posts\/3474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/comments?post=3474"}],"version-history":[{"count":5,"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/posts\/3474\/revisions"}],"predecessor-version":[{"id":6152,"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/posts\/3474\/revisions\/6152"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/media\/3374"}],"wp:attachment":[{"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/media?parent=3474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/categories?post=3474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/tags?post=3474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}