{"id":3448,"date":"2023-03-28T12:00:53","date_gmt":"2023-03-28T10:00:53","guid":{"rendered":"https:\/\/staging.brand-club.net\/?p=3448"},"modified":"2026-01-30T12:26:30","modified_gmt":"2026-01-30T11:26:30","slug":"im-vertrauen-zur-markenfuehrung-brand-bowl-wien-im-maerz-2023","status":"publish","type":"post","link":"https:\/\/brand-club.net\/en\/im-vertrauen-zur-markenfuehrung-brand-bowl-wien-im-maerz-2023\/","title":{"rendered":"Trusting in brand management: Brand Bowl Vienna in March 2023"},"content":{"rendered":"<p>\u00abTRUSTED BRANDS: How much trust does the future need?\u00bb was the theme of the Brand Bowl Vienna. On March 9, 2023, Brand Club members and brand enthusiasts gathered at the <em>designforum Vienna<\/em> in the Museum Quarter \u2013 on the last day of the exhibition \u00abThe O and the A \u2013 Otl Aicher: thinking from the doing. A look back and forward\u00bb.<\/p>\n\n\n\n<p>The event was opened with an introduction by Brand Club board members Charlotte Hager and Oliver Schmitt. Following a stimulating and very open presentation by <strong>Philipp Hagenauer<\/strong>, Head of Brand at <em>gurkerl.at<\/em>, then it went straight into the Brand Bowl. The open and honest input from all participants revealed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand processes take place at all levels.<\/li>\n\n\n\n<li>In-depth discussion on employer branding and brand<\/li>\n\n\n\n<li>Brand management should not only be the boss&#039;s responsibility, but should involve all employees.<\/li>\n\n\n\n<li>Customer centricity as a prerequisite for brand management<\/li>\n<\/ul>\n\n\n\n<p>The bowl format provides a framework for structured discussion: Participants listen in the outer circle, while those in the inner circle \u2013 the fishbowl \u2013 discuss. One chair in the inner circle must always remain empty, and participants are free to move between the outside and inside at any time. This dynamic setting fostered interesting ideas and conversations \u2013 perspectives, experiences, and recommendations were actively shared.<\/p>\n\n\n\n<p>Over a glass of wine from <em>Domaine P\u00f6ttelsdorf<\/em>, a <em>Almdudler<\/em> or <em>Ottakringer beer<\/em> The conversation continued even after the bowl was served. The participants were catered for by Irmgard Querfeld and <em>Men<\/em>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_2980-scaled-1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"3467\" src=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_2980-scaled-1-1024x683.jpg\" alt=\"\" class=\"wp-image-3467\" srcset=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_2980-scaled-1-1024x683.jpg 1024w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_2980-scaled-1-300x200.jpg 300w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_2980-scaled-1-768x512.jpg 768w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_2980-scaled-1-1536x1024.jpg 1536w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_2980-scaled-1-2048x1366.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3013-scaled-1.jpg\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"3471\" src=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3013-scaled-1-1024x683.jpg\" alt=\"\" class=\"wp-image-3471\" srcset=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3013-scaled-1-1024x683.jpg 1024w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3013-scaled-1-300x200.jpg 300w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3013-scaled-1-768x512.jpg 768w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3013-scaled-1-1536x1024.jpg 1536w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3013-scaled-1-2048x1366.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_2998-scaled-1.jpg\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"3470\" src=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_2998-scaled-1-1024x683.jpg\" alt=\"\" class=\"wp-image-3470\" srcset=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_2998-scaled-1-1024x683.jpg 1024w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_2998-scaled-1-300x200.jpg 300w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_2998-scaled-1-768x512.jpg 768w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_2998-scaled-1-1536x1024.jpg 1536w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_2998-scaled-1-2048x1366.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_2993-scaled-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"3469\" src=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_2993-scaled-1-1024x683.jpg\" alt=\"\" class=\"wp-image-3469\" srcset=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_2993-scaled-1-1024x683.jpg 1024w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_2993-scaled-1-300x200.jpg 300w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_2993-scaled-1-768x512.jpg 768w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_2993-scaled-1-1536x1024.jpg 1536w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_2993-scaled-1-2048x1366.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_2988-scaled-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"3468\" src=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_2988-scaled-1-1024x683.jpg\" alt=\"\" class=\"wp-image-3468\" srcset=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_2988-scaled-1-1024x683.jpg 1024w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_2988-scaled-1-300x200.jpg 300w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_2988-scaled-1-768x512.jpg 768w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_2988-scaled-1-1536x1024.jpg 1536w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_2988-scaled-1-2048x1366.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_2929-scaled-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"3466\" src=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_2929-scaled-1-1024x683.jpg\" alt=\"\" class=\"wp-image-3466\" srcset=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_2929-scaled-1-1024x683.jpg 1024w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_2929-scaled-1-300x200.jpg 300w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_2929-scaled-1-768x512.jpg 768w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_2929-scaled-1-1536x1024.jpg 1536w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_2929-scaled-1-2048x1366.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_31332-scaled-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"3464\" src=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_31332-scaled-1-1024x683.jpg\" alt=\"\" class=\"wp-image-3464\" srcset=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_31332-scaled-1-1024x683.jpg 1024w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_31332-scaled-1-300x200.jpg 300w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_31332-scaled-1-768x512.jpg 768w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_31332-scaled-1-1536x1024.jpg 1536w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_31332-scaled-1-2048x1366.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_30301-scaled-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"3463\" src=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_30301-scaled-1-1024x682.jpg\" alt=\"\" class=\"wp-image-3463\" srcset=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_30301-scaled-1-1024x682.jpg 1024w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_30301-scaled-1-300x200.jpg 300w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_30301-scaled-1-768x512.jpg 768w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_30301-scaled-1-1536x1024.jpg 1536w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_30301-scaled-1-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_29581-scaled-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"3462\" src=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_29581-scaled-1-1024x682.jpg\" alt=\"\" class=\"wp-image-3462\" srcset=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_29581-scaled-1-1024x682.jpg 1024w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_29581-scaled-1-300x200.jpg 300w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_29581-scaled-1-768x512.jpg 768w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_29581-scaled-1-1536x1024.jpg 1536w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_29581-scaled-1-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_29211-scaled-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"3461\" src=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_29211-scaled-1-1024x683.jpg\" alt=\"\" class=\"wp-image-3461\" srcset=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_29211-scaled-1-1024x683.jpg 1024w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_29211-scaled-1-300x200.jpg 300w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_29211-scaled-1-768x512.jpg 768w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_29211-scaled-1-1536x1024.jpg 1536w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_29211-scaled-1-2048x1366.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3175-scaled-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"3460\" src=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3175-scaled-1-1024x683.jpg\" alt=\"\" class=\"wp-image-3460\" srcset=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3175-scaled-1-1024x683.jpg 1024w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3175-scaled-1-300x200.jpg 300w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3175-scaled-1-768x512.jpg 768w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3175-scaled-1-1536x1024.jpg 1536w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3175-scaled-1-2048x1366.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3169-scaled-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"3459\" src=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3169-scaled-1-1024x683.jpg\" alt=\"\" class=\"wp-image-3459\" srcset=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3169-scaled-1-1024x683.jpg 1024w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3169-scaled-1-300x200.jpg 300w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3169-scaled-1-768x512.jpg 768w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3169-scaled-1-1536x1024.jpg 1536w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3169-scaled-1-2048x1366.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3162-scaled-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"3458\" src=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3162-scaled-1-1024x683.jpg\" alt=\"\" class=\"wp-image-3458\" srcset=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3162-scaled-1-1024x683.jpg 1024w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3162-scaled-1-300x200.jpg 300w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3162-scaled-1-768x512.jpg 768w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3162-scaled-1-1536x1024.jpg 1536w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3162-scaled-1-2048x1366.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3140-scaled-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"3457\" src=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3140-scaled-1-1024x683.jpg\" alt=\"\" class=\"wp-image-3457\" srcset=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3140-scaled-1-1024x683.jpg 1024w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3140-scaled-1-300x200.jpg 300w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3140-scaled-1-768x512.jpg 768w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3140-scaled-1-1536x1024.jpg 1536w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3140-scaled-1-2048x1366.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3129-scaled-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"3456\" src=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3129-scaled-1-1024x683.jpg\" alt=\"\" class=\"wp-image-3456\" srcset=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3129-scaled-1-1024x683.jpg 1024w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3129-scaled-1-300x200.jpg 300w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3129-scaled-1-768x512.jpg 768w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3129-scaled-1-1536x1024.jpg 1536w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3129-scaled-1-2048x1366.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3112-scaled-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"3455\" src=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3112-scaled-1-1024x683.jpg\" alt=\"\" class=\"wp-image-3455\" srcset=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3112-scaled-1-1024x683.jpg 1024w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3112-scaled-1-300x200.jpg 300w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3112-scaled-1-768x512.jpg 768w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3112-scaled-1-1536x1024.jpg 1536w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3112-scaled-1-2048x1366.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3110-scaled-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"3454\" src=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3110-scaled-1-1024x683.jpg\" alt=\"\" class=\"wp-image-3454\" srcset=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3110-scaled-1-1024x683.jpg 1024w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3110-scaled-1-300x200.jpg 300w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3110-scaled-1-768x512.jpg 768w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3110-scaled-1-1536x1024.jpg 1536w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3110-scaled-1-2048x1366.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3083-scaled-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"3453\" src=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3083-scaled-1-1024x683.jpg\" alt=\"\" class=\"wp-image-3453\" srcset=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3083-scaled-1-1024x683.jpg 1024w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3083-scaled-1-300x200.jpg 300w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3083-scaled-1-768x512.jpg 768w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3083-scaled-1-1536x1024.jpg 1536w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3083-scaled-1-2048x1366.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3071-scaled-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"3452\" src=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3071-scaled-1-1024x683.jpg\" alt=\"\" class=\"wp-image-3452\" srcset=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3071-scaled-1-1024x683.jpg 1024w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3071-scaled-1-300x200.jpg 300w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3071-scaled-1-768x512.jpg 768w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3071-scaled-1-1536x1024.jpg 1536w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3071-scaled-1-2048x1366.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3043-scaled-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"3451\" src=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3043-scaled-1-1024x683.jpg\" alt=\"\" class=\"wp-image-3451\" srcset=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3043-scaled-1-1024x683.jpg 1024w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3043-scaled-1-300x200.jpg 300w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3043-scaled-1-768x512.jpg 768w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3043-scaled-1-1536x1024.jpg 1536w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3043-scaled-1-2048x1366.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3018-scaled-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"3472\" src=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3018-scaled-1-1024x683.jpg\" alt=\"\" class=\"wp-image-3472\" srcset=\"https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3018-scaled-1-1024x683.jpg 1024w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3018-scaled-1-300x200.jpg 300w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3018-scaled-1-768x512.jpg 768w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3018-scaled-1-1536x1024.jpg 1536w, https:\/\/brand-club.net\/wp-content\/uploads\/2023\/03\/IMG_3018-scaled-1-2048x1366.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>","protected":false},"excerpt":{"rendered":"<p>\u00abTRUSTED BRANDS: Wie viel Vertrauen braucht die Zukunft?\u00bb lautete das Thema der Brand Bowl Wien. Am 9. M\u00e4rz 2023 versammelten sich Brand Club Mitglieder und Markeninteressierte im designforum Wien im Museumsquartier \u2013 am letzten Tag der Ausstellung \u00abDas O und das A \u2013 Otl Aicher: aus dem Machen denken. Ein Blick zur\u00fcck und nach vorn\u00bb. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3464,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23],"tags":[22,18,25],"class_list":["post-3448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-bowl","tag-brand-bowl","tag-marke","tag-markenvertrauen"],"acf":[],"_links":{"self":[{"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/posts\/3448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/comments?post=3448"}],"version-history":[{"count":9,"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/posts\/3448\/revisions"}],"predecessor-version":[{"id":5904,"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/posts\/3448\/revisions\/5904"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/media\/3464"}],"wp:attachment":[{"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/media?parent=3448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/categories?post=3448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/tags?post=3448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}