Digital transformation is also affecting brand professionals. J\u00f6rg Eugster kicked off the Brand Club Austria's (BCA) event year with his presentation on the "Digital Tsunami." The Swiss expert spoke exclusively about digital transformation. How does digitalization affect companies and their brand?<\/strong> The Swiss future ambassador explored this question with wit and expertise in his presentation. Eugster's credo is simple: it's either wow or yuck. He demonstrated how companies in the digital age make life difficult for their customers, with disastrous consequences for the brand.<\/p>\n This time, the club was hosted by Steelcase in Vienna. The office furniture manufacturer's showrooms provided a stylish setting for the event. "We were delighted to open our doors to the Brand Club Austria. The presentation and the discussions with the guests about digitalization and branding were extremely inspiring," said host Gerald Gruber. The culinary delights were also a highlight of the evening: first-class Coffee from Master Zenger<\/a>, excellent wines and a great buffet that even catered to vegan tastes.<\/p>","protected":false},"excerpt":{"rendered":" Der digitale Tsunami und sein Impact auf die Markenf\u00fchrung der Zukunft Die digitale Transformation l\u00e4sst auch Marken-Profis nicht kalt. J\u00f6rg Eugster er\u00f6ffnete mit seinem Vortrag \u00fcber den \u201cDigitalen Tsunami\u201d das Veranstaltungsjahr des Brand Club Austria (BCA). Exklusiv sprach der Schweizer \u00fcber digitale Transformation. Wie wirkt Digitalisierung auf Unternehmen und ihre Marke? Dieser Frage ging der […]<\/p>\n","protected":false},"author":3,"featured_media":2674,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/posts\/279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/comments?post=279"}],"version-history":[{"count":0,"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/posts\/279\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/media\/2674"}],"wp:attachment":[{"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/media?parent=279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/categories?post=279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/tags?post=279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}A thoroughly enjoyable evening.<\/strong><\/h3>\n