{"id":2132,"date":"2022-02-03T12:53:06","date_gmt":"2022-02-03T11:53:06","guid":{"rendered":"https:\/\/staging.brand-club.net\/?p=2132"},"modified":"2026-02-18T14:32:43","modified_gmt":"2026-02-18T13:32:43","slug":"marke-wandel-dich","status":"publish","type":"post","link":"https:\/\/brand-club.net\/en\/marke-wandel-dich\/","title":{"rendered":"Brand, change yourself!"},"content":{"rendered":"

The pandemic is \u2013 hopefully \u2013 coming to an end this year. Covid will become endemic, and we will once again adapt to a changed reality. In doing so, we will undoubtedly regain a significant portion of our quality of life. What does this mean for our brands?<\/strong><\/p>\n\n\n\n

New era<\/strong><\/h2>\n\n\n\n

A lot has happened in recent years. Many brands, like people, have ventured into new territory, boldly forging new paths to develop their businesses or even to save them from ruin. We've realized that our reality is now different\u2014at the office, within our families, and among our friends. <\/p>\n\n\n\n

Not everything has gotten worse. The forced change imposed on us by the pandemic has revealed many operational opportunities. And many of us have realized: We can be faster, more creative, and more efficient than we thought. Many of us have realized: We can also be completely different. We can reinvent ourselves.<\/p>\n\n\n\n

New opportunities<\/strong><\/h2>\n\n\n\n

Change is in the air! More meaning in life, more sustainability, more humanity, more security, more digital transformation\u2026 The pandemic has dramatically accelerated the natural shift in customer needs. The resulting challenges for our brands could hardly be greater. But so too could the opportunities! The Chinese character for crisis, for example, contains two syllables which, read individually, mean "danger" and "opportunity.".<\/p>\n\n\n\n

For our brands, the following now applies:<\/p>\n\n\n\n