{"id":75,"date":"2026-01-15T17:51:39","date_gmt":"2026-01-15T16:51:39","guid":{"rendered":"https:\/\/brand-club.net\/?page_id=75"},"modified":"2026-06-23T14:11:08","modified_gmt":"2026-06-23T12:11:08","slug":"blog","status":"publish","type":"page","link":"https:\/\/brand-club.net\/en\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"75\" class=\"elementor elementor-75\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f3b2ef e-flex e-con-boxed e-con e-parent\" data-id=\"9f3b2ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d98585c e-flex e-con-boxed e-con e-child\" data-id=\"d98585c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb55c91 elementor-widget elementor-widget-heading\" data-id=\"cb55c91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand Club Blog<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebea07f elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"ebea07f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;pagination_type&quot;:&quot;numbers&quot;,&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:60,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-6705 post type-post status-publish format-standard has-post-thumbnail hentry category-markenthemen category-mitglieder tag-brand-club tag-marke tag-markenerlebnis tag-markenexperten tag-markenfuehrung tag-multisensorik tag-steuerungsansatz\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/brand-club.net\/en\/multisensorische-markenfuehrung\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"567\" src=\"https:\/\/brand-club.net\/wp-content\/uploads\/2026\/06\/Blogbeitrag-Multisensorische-Markenfuehrung-2-1024x726.jpg\" class=\"attachment-large size-large wp-image-6714\" alt=\"Blobeitragsbild Multisensorische Markenf\u00fchrung, Dirigent\" srcset=\"https:\/\/brand-club.net\/wp-content\/uploads\/2026\/06\/Blogbeitrag-Multisensorische-Markenfuehrung-2-1024x726.jpg 1024w, https:\/\/brand-club.net\/wp-content\/uploads\/2026\/06\/Blogbeitrag-Multisensorische-Markenfuehrung-2-300x213.jpg 300w, https:\/\/brand-club.net\/wp-content\/uploads\/2026\/06\/Blogbeitrag-Multisensorische-Markenfuehrung-2-768x545.jpg 768w, https:\/\/brand-club.net\/wp-content\/uploads\/2026\/06\/Blogbeitrag-Multisensorische-Markenfuehrung-2-1536x1090.jpg 1536w, https:\/\/brand-club.net\/wp-content\/uploads\/2026\/06\/Blogbeitrag-Multisensorische-Markenfuehrung-2-18x12.jpg 18w, https:\/\/brand-club.net\/wp-content\/uploads\/2026\/06\/Blogbeitrag-Multisensorische-Markenfuehrung-2.jpg 1748w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/brand-club.net\/en\/multisensorische-markenfuehrung\/\" >\n\t\t\t\tMultisensorische Markenf\u00fchrung: Wer dirigiert das Markenerlebnis?\u00a0\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t18. June 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>von Dr. Stefan Str\u00f6tgen Dass Marken m\u00f6glichst koh\u00e4rente Erlebnisse erzeugen sollten, ist in der Markenf\u00fchrung eine Binse. Trotzdem klafft zwischen Absicht und Wirkung bei vielen<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/brand-club.net\/en\/multisensorische-markenfuehrung\/\" aria-label=\"Read more about Multisensorische Markenf\u00fchrung: Wer dirigiert das Markenerlebnis?\u00a0\" tabindex=\"-1\" >\n\t\t\t\u00bb Read more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-6609 post type-post status-publish format-standard has-post-thumbnail hentry category-brand-club-members category-markenthemen tag-aufbruchmarke tag-brand-club tag-haltung tag-ki tag-marke tag-markenexperten tag-wirkung tag-zukunft\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/brand-club.net\/en\/wirkung-neu-organisieren\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"800\" height=\"567\" src=\"https:\/\/brand-club.net\/wp-content\/uploads\/2026\/04\/Beitragsbild-Wirkung-neu-organisieren-1024x726.jpg\" class=\"attachment-large size-large wp-image-6612\" alt=\"Brand Club Ambassador und Autor des Artikels Erich Posselt\" srcset=\"https:\/\/brand-club.net\/wp-content\/uploads\/2026\/04\/Beitragsbild-Wirkung-neu-organisieren-1024x726.jpg 1024w, https:\/\/brand-club.net\/wp-content\/uploads\/2026\/04\/Beitragsbild-Wirkung-neu-organisieren-300x213.jpg 300w, https:\/\/brand-club.net\/wp-content\/uploads\/2026\/04\/Beitragsbild-Wirkung-neu-organisieren-768x545.jpg 768w, https:\/\/brand-club.net\/wp-content\/uploads\/2026\/04\/Beitragsbild-Wirkung-neu-organisieren-1536x1090.jpg 1536w, https:\/\/brand-club.net\/wp-content\/uploads\/2026\/04\/Beitragsbild-Wirkung-neu-organisieren-18x12.jpg 18w, https:\/\/brand-club.net\/wp-content\/uploads\/2026\/04\/Beitragsbild-Wirkung-neu-organisieren.jpg 1748w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/brand-club.net\/en\/wirkung-neu-organisieren\/\" >\n\t\t\t\tA brand new beginning: How we are reorganizing impact\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 7, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>By Erich Posselt: Europe seems tired: too much at once, too little direction. Overregulated, uncertain, exhausted \u2013 this isn&#039;t just a buzzword, it&#039;s a climate.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/brand-club.net\/en\/wirkung-neu-organisieren\/\" aria-label=\"Read more about Aufbruch Marke: Wie wir Wirkung neu organisieren\" tabindex=\"-1\" >\n\t\t\t\u00bb Read more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-6581 post type-post status-publish format-standard has-post-thumbnail hentry category-events tag-brand-club tag-digital tag-marke tag-markenexperten tag-markenpraxis tag-vernetzung\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/brand-club.net\/en\/markenimpulse\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/brand-club.net\/wp-content\/uploads\/2026\/04\/Max-Winterhoff-1024x683.jpeg\" class=\"attachment-large size-large wp-image-6584\" alt=\"Max Winterhoff\" srcset=\"https:\/\/brand-club.net\/wp-content\/uploads\/2026\/04\/Max-Winterhoff-1024x683.jpeg 1024w, https:\/\/brand-club.net\/wp-content\/uploads\/2026\/04\/Max-Winterhoff-300x200.jpeg 300w, https:\/\/brand-club.net\/wp-content\/uploads\/2026\/04\/Max-Winterhoff-768x512.jpeg 768w, https:\/\/brand-club.net\/wp-content\/uploads\/2026\/04\/Max-Winterhoff-1536x1024.jpeg 1536w, https:\/\/brand-club.net\/wp-content\/uploads\/2026\/04\/Max-Winterhoff-2048x1365.jpeg 2048w, https:\/\/brand-club.net\/wp-content\/uploads\/2026\/04\/Max-Winterhoff-18x12.jpeg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/brand-club.net\/en\/markenimpulse\/\" >\n\t\t\t\tHands-on Brands: Brand impulses that work\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 1, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>By Max Winterhoff. In the Brand Club, brand topics are discussed in all their facets, from scientific findings to economic trends. But despite all the conceptual depth...<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/brand-club.net\/en\/markenimpulse\/\" aria-label=\"Read more about Hands-on Brands: Brand impulses that work\" tabindex=\"-1\" >\n\t\t\t\u00bb Read more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-6513 post type-post status-publish format-standard has-post-thumbnail hentry category-markenthemen tag-brand tag-design tag-marke tag-markenexperten tag-packaging\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/brand-club.net\/en\/brandxpackagingdesign\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/brand-club.net\/wp-content\/uploads\/2026\/03\/Brand-x-Packaging-Design-Beitragsbild-1024x768.jpg\" class=\"attachment-large size-large wp-image-6498\" alt=\"Brand x Packaging Design Beitragsbild\" srcset=\"https:\/\/brand-club.net\/wp-content\/uploads\/2026\/03\/Brand-x-Packaging-Design-Beitragsbild-1024x768.jpg 1024w, https:\/\/brand-club.net\/wp-content\/uploads\/2026\/03\/Brand-x-Packaging-Design-Beitragsbild-300x225.jpg 300w, https:\/\/brand-club.net\/wp-content\/uploads\/2026\/03\/Brand-x-Packaging-Design-Beitragsbild-768x576.jpg 768w, https:\/\/brand-club.net\/wp-content\/uploads\/2026\/03\/Brand-x-Packaging-Design-Beitragsbild-16x12.jpg 16w, https:\/\/brand-club.net\/wp-content\/uploads\/2026\/03\/Brand-x-Packaging-Design-Beitragsbild.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/brand-club.net\/en\/brandxpackagingdesign\/\" >\n\t\t\t\tBrand x Packaging Design: SpongeBob, Wittgenstein and the yellow ketchup\u00a0\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMarch 11, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>by Christian Prill and Samuel West We recently spotted these SpongeBob and PAW Patrol sauces in a German supermarket.  They are a masterclass in visuals<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/brand-club.net\/en\/brandxpackagingdesign\/\" aria-label=\"Read more about Brand x\u00a0Packaging\u00a0Design: SpongeBob, Wittgenstein and\u00a0the\u00a0yellow\u00a0ketchup\u00a0\" tabindex=\"-1\" >\n\t\t\t\u00bb Read more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-5929 post type-post status-publish format-standard has-post-thumbnail hentry category-markenthemen category-mitglieder\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/brand-club.net\/en\/eine-welt-ohne-marken\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"425\" src=\"https:\/\/brand-club.net\/wp-content\/uploads\/2026\/02\/EP_Eine-Welt-ohne-Marken-1024x544.png\" class=\"attachment-large size-large wp-image-5930\" alt=\"wenn Marken eines Tages verschwinden\" srcset=\"https:\/\/brand-club.net\/wp-content\/uploads\/2026\/02\/EP_Eine-Welt-ohne-Marken-1024x544.png 1024w, https:\/\/brand-club.net\/wp-content\/uploads\/2026\/02\/EP_Eine-Welt-ohne-Marken-300x159.png 300w, https:\/\/brand-club.net\/wp-content\/uploads\/2026\/02\/EP_Eine-Welt-ohne-Marken-768x408.png 768w, https:\/\/brand-club.net\/wp-content\/uploads\/2026\/02\/EP_Eine-Welt-ohne-Marken.png 1075w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/brand-club.net\/en\/eine-welt-ohne-marken\/\" >\n\t\t\t\tA world without brands\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tNovember 7, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>A personal thought from Erich Posselt: What remains when brands disappear one day? For 25 years now, I have been working to make brands strong. Domizlaff,<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/brand-club.net\/en\/eine-welt-ohne-marken\/\" aria-label=\"Read more about Eine Welt ohne Marken\" tabindex=\"-1\" >\n\t\t\t\u00bb Read more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-5213 post type-post status-publish format-standard has-post-thumbnail hentry category-markenthemen category-mitglieder tag-haltung tag-marke tag-markenfuehrung tag-markensoziologie tag-selbstaehnlichkeit\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/brand-club.net\/en\/selbstaehnliche-markenfuehrung-die-natur-macht-es-vor\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/brand-club.net\/wp-content\/uploads\/2025\/06\/pfyl_brand_management_keyvisual-3-1024x683.jpg\" class=\"attachment-large size-large wp-image-5214\" alt=\"\" srcset=\"https:\/\/brand-club.net\/wp-content\/uploads\/2025\/06\/pfyl_brand_management_keyvisual-3-1024x683.jpg 1024w, https:\/\/brand-club.net\/wp-content\/uploads\/2025\/06\/pfyl_brand_management_keyvisual-3-300x200.jpg 300w, https:\/\/brand-club.net\/wp-content\/uploads\/2025\/06\/pfyl_brand_management_keyvisual-3-768x512.jpg 768w, https:\/\/brand-club.net\/wp-content\/uploads\/2025\/06\/pfyl_brand_management_keyvisual-3.jpg 1440w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/brand-club.net\/en\/selbstaehnliche-markenfuehrung-die-natur-macht-es-vor\/\" >\n\t\t\t\tSelf-similar brand management: Nature provides the example.\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJune 12, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Self-similar systems are not only sophisticated masters of resource and yield optimization, but also benefit particularly in economically challenging times.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/brand-club.net\/en\/selbstaehnliche-markenfuehrung-die-natur-macht-es-vor\/\" aria-label=\"Read more about Selbst\u00e4hnliche Markenf\u00fchrung:\u00a0Die Natur macht es vor.\" tabindex=\"-1\" >\n\t\t\t\u00bb Read more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"9\" data-next-page=\"https:\/\/brand-club.net\/en\/wp-json\/wp\/v2\/pages\/75\/page\/2\/\"><\/div>\n\t\t\t\t<nav class=\"elementor-pagination\" aria-label=\"Pagination\">\n\t\t\t<span aria-current=\"page\" class=\"page-numbers current\"><span class=\"elementor-screen-only\">Page<\/span>1<\/span>\n<a class=\"page-numbers\" 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